Speed Optimisation Service Terms and Conditions
As of 07/03/2019
Afd.me.uk reserves the right to change these terms and conditions at any time without prior notice. In the event that any changes are made, the revised terms and conditions shall be posted on this website immediately.
Validity and Pricing
All prices are subject to change without prior notice. Prices quoted on this website, and at checkout are based on currency exchange rates and may vary. In the case of human or computer error Afd.me.uk reserves the right to re-invoice for the correct price or service. Prices do not include VAT. Orders from customers within The European Union and EEA may be subject to VAT.
For custom quotes, please see the validity and pricing terms supplied with the quote. For any quotes placed before 23/02/2019, please see the pricing terms supplied with the quote.
To be able to use my speed
Install caching plugins
Alter Apache/Nginx configuration
Access the database, preferably using Phpmyadmin
Access the website’s files over FTP
Access to your web
Admin access to
What to expect:
This service will evaluate your website, to determine what is slowing it down.
A report will be created, explaining what the issues were and how they were resolved.
Advice will be given on any
While most customers do see an improvement in SEO ranking, increased traffic and conversions, this service does not
Premium plugins or themes
Web hosting transfer
Any web hosting related costs such as upgraded plans
Theme configuration or changes
Premium Cloudflare subscription
Premium CDN services
WebP Image Optimisation
Google AMP Setup (as this is not recommended)
Any changes not relating to your WordPress speed
Before I start optimizing your website please ensure that you have done the following:
Full backups of your website, including but not limited to; themes, plugins, uploads and the database. If you use a dedicated server or VPS, please do a full server backup.
WordPress can be backed up using a plugin such as UpdraftPlus to a remote service such as Google Drive. As well as using the remote storage, please also download a copy of all backups onto your device.
Please ensure that backup files are not corrupted before I start working on your site. This can normally be done by ensuring the file size and hashcode is correct.
Most web hosts offer a form of backup service, please contact your web host if you are unsure whether they offer this or how to use it. I recommend asking them whether they are able to help restore backups if needed.
If you are giving me access to your server over SSH, please ensure that full server backups have been taken. Please contact your hosting provider if you are unsure of how to do this.
While I do my best to ensure that all optimisations go smoothly, please be aware that there are risks involved when changing settings, compressing images etc.
There is a risk of downtime when performing optimisation. This normally minimal but if an error occurs, there may be extended downtime.
Below are some examples:
Any file changes made via SSH
Changing from Apache to Nginx
Upgrading from earlier PHP versions to 7+
By allowing me to perform the
If I am unable to restore a backup due to a web host/your server/
Performance increase Limitations
There are normally some limitations on how much the performance for a website can be increased. These are normally down to your web hosts server configuration, server load, your WordPress theme, any plugins you do not wish to disable and third parties such as Mediavine.
I will advise you when I am unable to carry out a task due to a limitation imposed by your system’s setup. Where possible, I will suggest how this can be resolved – e.g. change web host.
Free optimisation plugins are more limiting than premium versions. If you do not want to purchase the premium versions, the performance may will be limited.
This website speed optimization service is a one-off maintenance service. You will see an improvement in your websites current page load speed, based off of the current state of your website and the server it is hosted on, at the time of testing. Speed
Payments can be made via Stripe and PayPal. Stripe allows you to pay using your credit/debit card. PayPal allows you to pay using your credit/debit card, bank account, PayPal balance and any other methods supported by your PayPal account.
If you wish to pay via bank transfer, e.g. Swift, SEPA or BACS please e-mail me.
Payments can be made in USD, GBP or Euro.
All orders must be paid for in full in advance.
Order completion time
The majority of orders begin 1 business day after I have received the required information and payment has cleared. When payment has cleared and I have received the required information, you will be supplied with a start date and an estimated completion date.
Most work is completed within 5 business days, but this is only an estimated completion time. To ensure that work is completed in a timely manner, you will need to respond to any questions or requests for further information in a timely manner.
Work is carried out on a “first come, first served” basis. If you need work carried out urgently, please contact me to arrange an expedited delivery. There is normally a charge for this service.
Cancellations and refund
You have 24 hours after ordering in which you can cancel your order, unless work has began. Once work has began, orders cannot be cancelled.
Partially completed, or completed services are non-refundable.
Refunds will be made if I am unable to carry out the work due because of a problem on my end, e.g. loss of internet acces.
Refunds will not be issued for problems outside of my control, including but not limited to; failure to supply required information, web host imposed limitations, changes made after work was completed, limitations due to
No compensation is issued for loss of data when backups were not taken, if a backup is lost or corrupted, or if a web host does not allow you to restore backups.
No compensation is issued for any downtime caused while optimising your website.
Speed evaluation discount, and coupons terms
In order to redeem any promotions, discounts, coupons etc, including the discount for purchasing the speed evaluation, you must enter the required coupon at checkout.
Once an order has been placed, coupons and discounts cannot be redeemed. If you have ordered the speed evaluation and forgot to redeem your discount, please e-mail me straight away.
The speed evaluation discount coupon is unique, and can only be redeemed once. The speed evaluation discount is only available for the purchaser, and redeemable against the website evaluated. It is a non-transferrable discount. The discount holds no monetary value, and cannot be exchanged for money, or used against any other services.
All coupons do not have any monetary value and cannot be exchanged for money. They can only be redeemed against the service they are for, within the advertised time frame. Unless stated otherwise in terms and conditions for a specific coupon/promotion, coupons can only be redeemed once per customer.
By paying you to agree to the above terms and understand the risks involved.